Asana Free vs. Premium - 2025 Tier Updates
What’s new in Asana Personal and Starter tiers this year
If you're using Asana to manage your work, understanding the difference between the free and premium tiers is more important than ever. Have you seen the Spring 2025 release?! Let’s will walk through what’s included in Asana’s Personal (free) and Starter (paid) plans so you can make the best choice for your team or solo workflows.
Asana Personal – Still Powerful for Individuals and Small Teams
Pricing: free
Asana’s Personal plan continues to be a solid choice for individuals and small teams just getting started with project management. It’s ideal if you’re:
Transitioning from paper to digital task management
A freelancer juggling multiple clients
A solopreneur establishing business workflows
A small team managing a growing workload
Key Features (2025):
| Asana Personal Key Features 2025 | |
|---|---|
| Collaborate with up to 10 teammates | Perfect for small-but-mighty teams managing shared workloads without the complexity of enterprise tools. |
| Unlimited tasks, projects, messages, and activity log | No more slow-loading spreadsheets or lost email threads, track everything in one place. |
| Unlimited file storage (100MB per file) |
No need to link to files on a separate platform– attach documents, images, and decks directly to tasks. |
| Access to List, Board, and Calendar views | Switch between task lists, Kanban-style boards, or calendar layouts depending on your workflow preferences. |
| Access via iOS and Android mobile apps | Stay on top of tasks, check due dates, or respond to comments on the go. |
| Time tracking via integrations | Connect with tools like Harvest or Everhour to track billable hours and stay accountable to project timelines. |
| 100+ free integrations | With tools like Google Drive, Slack, and Zoom, you can centralize communication and file-sharing so your team isn’t toggling between apps all day. |
Limitations:
No access to AI tools or automation features
No Timeline or Gantt views
Limited to 10 users per workspace
Lacks custom fields, advanced search, and reporting tools
For a deeper dive and helpful hacks on getting more out of Asana’s free version, be sure to check out our previous blog: Making the Most of Asana’s Free Version.
Asana Starter – Enhanced Tools for Growing Teams
Pricing: $10.99/mo when billed annually (minimum 2 seats)
Over the past year, Asana has significantly expanded its AI capabilities– making the Starter plan one of the most impactful upgrades for growing teams. Asana AI has evolved from basic automations into a robust suite of tools that actively support decision-making and reduce manual work so your team can focus on strategy. Features like Smart Fields, Smart Summaries, and Smart Status help teams cut through clutter and get instant insights into what’s happening across projects within seconds. And with AI Studio expected to launch globally in June 2025, users can now build custom AI workflows tailored to their team’s exact needs.
Dive into more in-depth resources with our latest blogs on Asana AI:
Key Features (2025):
| Asana Starter Key Features 2025 | |
|---|---|
| Asana AI tools | Speed up planning and insights using built-in intelligence tools designed to reduce manual updates. |
| Asana AI: AI Studio |
Launching June 2025. Create custom AI workflows that reduce manual follow-up like AI generated custom field updates, new request assessments, or task follow-up. |
| Asana AI: Smart Features |
Smart Fields, Smart Summaries, and Smart Status. Save time with automatic highlights, summaries, and real-time progress tracking. |
| No user seat limits & unlimited free guests | Grow your team without worrying about per-user costs. Great for collaborators, freelancers, and clients. |
| Timeline & Gantt views | Better project visualization. See task dependencies and timelines at a glance to catch bottlenecks before they happen. |
| Workflow Builder | Automate repetitive tasks. Automatically assign tasks, set due dates, or move work between stages with no-code rules. |
| Universal reporting & project dashboards | Track progress across multiple projects and teams with visual dashboards and custom charts |
| Custom fields for tailored task management | Add dropdowns, priority levels, stage tags, or effort estimates that fit your unique workflows. |
| Forms to streamline task intake | Collect standardized requests from clients, internal teams, or stakeholders in one step. |
| Unlimited automations | Save time and reduce manual work. Set up recurring reminders, trigger updates, or auto-assign tasks with zero effort. |
| Start dates & times | Precision planning. Plan work more accurately with start-to-finish clarity, especially for multi-step tasks. |
| Custom project templates | Standardize repeatable processes like onboarding, campaign launches, or editorial calendars. |
These tools are designed to align your team’s work with strategic goals while reducing friction and improving visibility.
Choosing Between Personal and Starter
Stick with Personal if:
You're managing solo or small-team projects.
You don’t need automation, reporting, or AI tools.
You have 10 or fewer collaborators.
Upgrade to Starter if:
Your team is growing and needs more features.
You’re prepared to pay for 2 or more seats.
You want access to AI, automation, and custom workflows.
You need stronger reporting, dashboards, or custom templates.
Questions to help you decide
How many people will be collaborating regularly on your projects? If you’re working solo or with just a handful of teammates, the Personal plan might cover your basics. But for larger teams, Starter’s unlimited seats and guest access could be essential. Just remember Starter has a minimum seat quantity of two.
Do you need additional project views like Timeline or Gantt charts? If visualizing your project’s schedule and dependencies matters, a Starter membership is what you will need.
Are you looking to automate repetitive tasks or workflows? Starter includes Workflow Builder and unlimited automations that can save hours, whereas Personal does not.
How important are AI-powered insights and assistance for your workflows?
If you want smart summaries, AI-generated status updates, and AI Studio tools, Starter provides these cutting-edge features.Do you require advanced reporting? For better visibility into your projects and more insightful reporting, Starter may be more beneficial. On the Personal tier, there are still some helpful reporting hacks that can make reporting easier as well.
Do you need advanced custom fields? For more tailored task management like prioritization, status, or request type, Starter’s custom fields feature will be a must.
What’s your budget, and how do you weigh the cost against time saved and efficiency gained? If you don’t have the budget for a paid tool, Personal still has a lot of great features. Making The Most of Asana’s Free Version has more tips and tricks for getting more out of the Personal tier.
Still not sure what the best fit is for your team?
Schedule a free 30-minute consultation and we can walk through your current needs, scaling potential, and determine the right plan for your team.